SEO has changed a lot over the last decade, and we’re not even halfway through this decade. If you’ve been keeping up with SEO trends, then you know that things are constantly evolving and changing. Other are also relying for SEO consultant Northern Beaches who can turn their business around. Today, I’m going to share some of this knowledge with you so that you can prepare for what’s coming in 2022.
A few years ago, it was still pretty easy to rank in search engines without much effort.
For some time now, Google has been getting smarter. It’s harder to rank for the same keyword phrases that you used to be able to get rankings for easily. Today, it’s only possible if you have quality content and some authority behind your site. The best way of doing that is by having great links pointing at your website from other authoritative sites on the internet.
Google is also placing more weight on social media and other platforms when ranking websites than they used to do in the past but this has always been part of their algorithm but what seems different now is that it looks like this will continue going forward so it’s important for SEO professionals who want higher rankings in Google search results pages (SERPs) should understand how social signals affect their website rankings in SERPs as well as learn how those same signals affect their competitors’ websites too!
Video content seems like an obvious choice here since most people prefer watching videos over reading text on webpages nowadays – but did you know? Not everyone wants video content; some still prefer reading articles or blog posts instead!
Google is getting smarter.
Google is getting smarter. It’s harder to trick them into ranking your content—and it’s easier for them to detect low-quality content, duplicate content, and spammy links.
In the year 2022, we’ll see a shift from using SEO tactics that work temporarily (like gaming the system) toward long-term strategies that focus on creating better user experiences for people who search online. Here are some of the updates Google has been rolling out:
- RankBrain is getting smarter: Last year, Google announced RankBrain as an artificial intelligence system designed to improve search results by providing additional context about searches made by users. At the time of its release, RankBrain was only used in less than 1% of all queries; however, many observers predicted this number would increase over time as RankBrain learned more about how humans search online and adjusted accordingly.*
- Google is getting better at detecting duplicate content: Duplicate pages are bad news because they dilute your rankings across multiple URLs while also costing you valuable real estate on SERPs.* Pay attention if you’re planning on publishing content in several formats (eBook/paperback/Kindle edition). This could cause problems down the line when someone searches one version but gets presented with another.* You can avoid this by making sure each format has unique cover art or titles so that when someone does type in “Kindle version” or something else specific like that into their browser address bar before clicking onto either kindle site (Amazon) where they will then be directed towards search results relevant only
Search engine optimization needs to be human-friendly.
Search engine optimization (SEO) has been a staple of digital marketing since the beginning. In fact, if you don’t have an SEO strategy, you’re probably not going to rank for anything (or at least not very well). But as marketers try to make their websites more user-friendly, it’s more important than ever for your search engine optimization efforts to be human-friendly as well. Luckily there are some easy ways that you can make sure that both Google and your visitors feel welcome on your site!
- User experience: The first thing they’ll notice when they visit your site is how it looks and feels—not just what’s in front of them but how they navigate through it as well. Make sure there are no obstructions like popups or ads that could get in the way of navigating around or reading content.
- Quality content: Next up is quality content! This means having useful posts that people want to read about what matters most—whether it be news articles about new products coming out soon, tips for improving existing processes within businesses today…you name it! If readers aren’t finding what they’re looking for then why would they stick around?
Content quality matters.
You should also be aware of the need for high-quality content. This includes not copying and pasting from other websites, using auto-generated content (such as those “fastest way to lose weight” lists) or generic articles.
Search engines will reward you for creating unique, high-value pieces of content that go beyond just filling space on your site. If you’re going to use images in your SEO strategy, make sure they’re high quality and relevant to the topic at hand.
You can’t get away from social media and other platforms.
If you’re not using social media, you’re missing out.
Social media is a great way to get your content in front of people, build an audience and engage with customers. It’s also a great place to get feedback on your product or service.
People prefer video content over text.
Video content is more engaging and easier to consume than text. It’s also more shareable; video content is shared three times more often than any other type of content on social media, and it’s been shown to be shared via email more often than any other type of content.
Content personalization will help you stand out.
The internet is a crowded place. In the past, SEO was all about optimizing your content so it would be found by search engines and drive traffic to your site. Nowadays, SEO has evolved into something that’s much more personal and user-centric. That’s why content personalization will help you stand out from the crowd.
Personalization can be achieved through AI (artificial intelligence) and machine learning technology that allows machines to learn from previous experiences and make predictions based on data analysis of a user’s behavior patterns or preferences while they’re online (e.g., what they searched for earlier today). Personalizing content improves user experience because it allows them to receive information relevant to their interests while they’re engaging with your brand; this increases brand loyalty over time as well as conversions (visitors becoming customers), which ultimately leads us into our next point:
There’s a lot more competition for attention now.
There’s a lot more competition for attention now. With the growth of mobile technology and the rise of social media platforms, websites are competing with each other for customer’s attention. People have more distractions than ever before—they can check their messages on their phones, use other apps that are running at the same time as your website or even just browse around on different sites while your page loads. This means that you need to be interesting and engaging if you want to attract visitors from this growing pool of competitors.
Nobody likes bad UX design these days.
User experience design (UXD) is the process of enhancing user satisfaction with a product by improving its usability, accessibility, and pleasure. The term refers to methods for optimizing an interface so as to make it simple and efficient for the end user, with a focus on all of the activities involved in completing that task.
UXD encompasses several other subdisciplines including industrial design (including ergonomics), information architecture, visual design, marketing research and behavioral science.
The term “user experience” itself has been defined as “A person’s perceptions and responses resulting from the use or anticipated use of a product, system or service. User experience may be considered subjective in nature because it is difficult to measure. Usability testing can be conducted to determine whether users find a site easy to use; however generalizations about users’ experiences depend on interpretation from those who observe them.
Mobile is where everyone is spending their time now.
Mobile is where everyone is spending their time now.
It’s not just Google that’s hopping on the mobile-first train, either. In fact, according to a report by Cisco, global mobile data traffic reached nearly 80 exabytes per month in 2017—that’s equal to about 16 million DVDs worth of data being transmitted each month! Mobile browsing has grown at an average rate of 50% for the past few years and it doesn’t look like growth will slow down any time soon. In fact, it may even speed up thanks to an increase in adoption rates among emerging markets like India and Africa—countries where smartphones are becoming increasingly affordable for those who don’t have access to laptops or desktops yet but still need internet access for their businesses or schools.
You need to focus on your user experience and growing an audience across multiple channels if you want to stay relevant in 2022.
A great user experience is essential. In order to succeed in the coming years, you need to make sure your content is accessible across multiple channels. For example:
- Users are spending more time on mobile than they are on desktop. Therefore, it’s important that you optimize your website for mobile devices and develop a responsive design that adjusts depending on what device people are using.
- People are spending less time on desktop computers and more time browsing websites via their phones or other portable devices like tablets and smartwatches—so creating a good user experience for those users is crucial if you want to stay relevant in 2022 (and beyond).
The future looks a little brighter for SEO, but it’s still going to be a challenge. The web is changing more rapidly than ever before, and businesses need to adapt quickly to stay relevant. There are plenty of opportunities out there if you’re willing to put in the work and focus on creating quality content that’s tailored specifically towards your audience’s needs. Check out the trends in SEO for 2023.